Kevin Purdy —
Last week, Google asked its (Chrome-wielding) users to filter out search spam themselves. Now the search giant is taking the same steps, knocking down "low-value" sites and, unofficially, taking aim at content farms.
Matt Cutts and Amit Singhal write for Google's official blot about what the latest algorithm change does:
This update is designed to reduce rankings for low-quality sites-sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites-sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
So you can take it from the inverse of that "high-quality site" description, as Search Engine Land does, that sites serving only to quickly put up posts related to high-ranking search terms won't be doing quite so well. And Google is pleased at the correlation between their DIY Chrome blocker and what shook loose from this search change:
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