An eBay team have submitted a paper which has been accepted for inclusion in the WWW 2011 Conference taking place on 28th March – 1st April 2011 in Hyderabad, India.
The paper entitled “A Study on the Impact of Product Images on User Clicks for Online Shopping” by Anjan Goswami, Naren Chittar and Sung H. Chung, describes experiments to try and augment eBay’s search ranking function with features derived from the images of an item.
Examples of image features include the amount of illumination, contrast, dynamic range and the characteristics of the background. eBay’s results show that better images result in better clicks and sales.
The research builds on eBay’s “More Like This ImageSearch” technology and improving the quality of sellers’ images and the way they use image information are important topics for eBay.
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