Friday, February 11, 2011

What is a hidden niche market and how to benefit from it?

Amplify’d from zacjohnson.com

You must be wondering how some internet entrepreneurs become so successful at earning money online. Sure, they must have a good affiliate program that pays well, and they must have an effective landing page that persuades customers to buy. But you’re forgetting something. Traffic is perhaps the most important factor in keeping your online business alive. And to gain traffic, you must have a niche market. But sometimes having a niche market is not enough. To be successful in marketing, you have to tap into hidden niche markets.

Well, first you have to understand the difference between niche and market. Market is the broad subject, for example, “cars”. A niche market is the more focused subject, for example, “sports car parts”.

If you like cars, you might want to start a site about cars. But the subject of cars is too broad, and you want to be more specific. So you use the free WordTracker tool to look for keyword suggestions. You enter “cars”, and you decide on “sports cars”. But a lot of sites are already catering to sports car enthusiasts, and you don’t want competition. So what do you do?

niche markets

Using Google AdWords tool we can type in “sports cars”. The term “sports cars” generates about 246,000 search results per month, so you decide to be more specific. What about “top sports cars”? It only generates 33,100 search results. As long as the results are below 20-30,000, that means you will have few competition. So you decide to stick with the term “top sports cars” and see if you can use the term for monetization. To break down this niche even more, you would focus on car model or brands.

Read more at zacjohnson.com
 

No comments:

Post a Comment