So … you work in social media, you’re passionate about social media, you live and breathe social media, your life revolves around social media, helping your clients with social media, turning the world on to social media, etc. etc….
To keep this whole social media thing on the road, you find yourself spending 18 hours a day on the computer, working that online buzz, working those relationships, for both you and your clients — Twitter, Facebook, Tumblr. It’s never-ending. Relentless.
And guess what? There are thousands of others just like you, mining that social media mountain for any gold they can find.
Like everybody else in your space, you’re burnt out. You’re over-extended. You’re exhausted.
Enough already
Some time ago I found out the hard way that keeping up with social media, keeping ahead of the curve, was impossible. You might as well try emptying the Atlantic Ocean with a bucket.
I found that the “helping clients with their social media” schtick wasn’t sustainable. It just takes too much time and there are too many other people doing it — most far younger and charging far less than me.
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