Marketers plan to increase spending on e-mail and social media marketing more than any other tactics in 2011, according to a recent survey.
As marketers find opportunities to build audiences, conversation and conversions with clever cross-promotion between the two mediums, e-mail and social media tactics are becoming increasingly popular and intertwined.
Incentives Drive Clicks and Conversions
Dingo, a pet food company in Ohio, used Constant Contact to create a promotion that rewarded customers with a $20 coupon if they signed up for the company’s newsletter and “Liked” its Facebook Page, with the catch being that the page needed to get to 5,000 fans (from a base of around 300) for the promotion to kick in. Mike Halloran, the owner of Dingo, says it reached its goal within three days, as pet owners found out about in the Dingo newsletter and forwarded it to their friends and “liked” Dingo on Facebook.
Mark Schmulen, general manager for social media at Constant Contact, says that Dingo’s campaign illustrates a growing trend among customers. “Of all channels, e-mail marketing and social media go hand in hand better than any other,” he said. “Getting your customers to share your message with friends is the most effective way to grow your business.”
No comments:
Post a Comment